Rather than focusing on the problems of the city that can be seen on the surface, the focus is on discovering the problems that are hidden behind the society. As this project is [Human City], I wanted to understand people’s lives deeply, and I wanted to design for everyone. The focus was on children who were in the blind spot of care due to the prolonged Corona virus, and in the meantime, I learned about the poor welfare system of child meal cards. There was a problem of stigma, which gives a stigma effect due to the design different from general check cards, and since the project was transferred from the state to the provinces, the service was mainly provided by suppliers, and the problem of undernourished children was solved while spending 300 billion won for 310,000 people. There is something that hasn’t been done. In addition, despite the fact that there are customized franchise stores that provide food according to individual circumstances, users do not know this and only use convenience stores because of the subtitle of publicity, and according to the local government’s financial circumstances. It was noted that the amount of subsidy for each county was different. Rather than planning and finishing just for ‘Human City’, we wanted to present a sustainable and realistic solution.

If the intention to avoid recognition of stigma, which is the core problem, is too clearly revealed in the results, the stigma of ‘undernourished children’ may be emphasized like the existing cards. Therefore, the project was carried out to improve the lives of not only undernourished children but also local residents. So, we tried to promote the cooperation of the megacity of Buulgyeong(Busan-Ulsan- Gyeongnam) metropolitan government and the participation of citizens.

We created a brand called ‘My Moo’, which is a Gyeongsang-do dialect meaning ‘eat a lot’.
[Character] The brand character ‘Sang-gu’ was created by using a scorpionfish that lives only off the coast of Gyeongsang-do as a model. The character was named using the front letters of the ‘Sang-gwaeng-ee’ (scorpionfish) and the back letters of ‘Chin-gu’ (friend), and it was designed to let people feel the feeling of friendliness and warmth, diverting from the skepticism and stigma about child meal cards. We made the issuance process easier by allowing the platform to issue cards. Users can choose between a child version and a parent version.
[Payment method] When using it at a convenience store, products sold at a convenience store are recognized with QR codes so that uses can check the corresponding items of the child meal card, and users can check whether he/she can purchase according to the balance. In addition, when the balance on the meal card is insufficient, it is linked with other cards so that the remaining amount can be supplemented.
[Membership Reservation System] Users can browse through the list of local restaurants before going to eat. Through the app, users can reserve a meal for a certain time or just conveniently go to eat. A child can easily make a reservation by oneself, and when a parent makes a reservation, a notification is sent to the child and the store owner. On the way to the restaurant, a custom map will be composed so that the user can find the way, and when he/she arrives at the restaurant and scans the QR code, the ordered food will be served. Finally, after eating all the food, the user can leave a review of the meal through the ‘Food Diary’ linked with the parents.